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020			_a9789351364603
082			_a384.55 _bMEH
100			_aMehta, Nalin _917024
245			_aBehind a billion screens: _bwhat television tells us about modern India
260			_aNew Delhi _bHarperCollins Publishers India _c2015
300			_axxviii, 282 p.
365			_aINR _b699.00
520			_aWhat is happening to India's television industry? How is it adapting to the rapid changes in the country? And what does India's television programming tell us about the state of the nation? Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful, but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta looks closely at how television works in India, how TV channels make their money - or not - and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks - politicians, corporations, real-estate tycoons - and tells us why this matters. Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions, but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light. (https://www.harpercollins.com/products/behind-a-billion-screens-what-television-tells-us-about-modern-india-nalin-mehta?variant=32139661475874)
650			_aCommunication
650			_aTelevision broadcasting -- India _917025
650			_a Television broadcasting -- Social aspects -- India _917026
942			_2ddc _cBK
999			_c6909 _d6909