000 03391nam a22002177a 4500
999 _c68
_d68
005 20190902185554.0
008 190902b ||||| |||| 00| 0 eng d
020 _a9781138497610
082 _a658.421
_bLOR
100 _aLorenzo, Oswaldo
_9966
245 _aEntrepreneurship, innovation and technology: a guide to core models and tools
260 _bRoutledge
_aNew York
_c2018
300 _aviii, 116 p.
365 _aGBP
_b45.00
504 _aTable of Contents Acknowledgements Introduction Chapter 1: Stages of the Entrepreneurial Lifecycle Introduction Business Opportunities Ideation and Testing: Ideas, Products and Customers Business Model Generation Resource Acquisition Management and Execution Case Study Nº1 Essential and Additional Resources Chapter 2: Business Model Innovation Process Introduction The concept of business model The technological basis of disruption Disruptive innovation Business model innovation Application of IT into the innovation of business models Case Study Nº2 Essential and additional resources Chapter 3: Methods and Tools for Innovation Introduction Methods of innovation Theories of innovation Tools for innovation Case Study Nº 3 Essential and additional resources Chapter 4: Entrepreneurial Skills Introduction Adaptability Find and manage people Managing cash effectively Focus on customers Selling Humility Creating and managing alliances Creativity and innovation Optimism and inspiration Case Study Nº 4 Essential and additional resources Chapter 5: Entrepreneurship, Innovation & Technology: an Integrative Approach.. Introduction Managing the entrepreneurial journey Business model innovation Innovation methods and tools Becoming a successful entrepreneur Final reflection Case Study Nº 5 Essential and additional resources Index
520 _aThe combination of entrepreneurship, innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business. Entrepreneurship, Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development and open innovation, taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things and blockchain. Finally the book describes and analyses how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy. This book will prove to be a vital text for any student, specialist or practitioner looking to succeed in the field.
650 _aTechnological innovations
_9416
650 _aBusiness planning
_9967
650 _aEntrepreneurship
_9968
942 _2ddc
_cBK