000			01840nam a22002057a 4500
999			_c675 _d675
005			20211113112747.0
008			200915b ||||| |||| 00| 0 eng d
020			_a9780141040011
082			_a330.019 _bTHA
100			_aThaler, Richard H. _91738
245			_aNudge: improving decisions about health, wealth and happiness
260			_bPenguin Books Ltd. _aLondon _c2009
300			_a305 p.
365			_aINR _b499.00
520			_aEvery day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new takefrom neither the left nor the righton many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
650			_aConsumer behavior _9368
650			_aEconomics--Psychological aspects _91925
650			_aDecision making--Psychological aspects _91926
942			_2ddc _cBK