000			01842nam a22001937a 4500
005			20240215161016.0
008			240215b |||||||| |||| 00| 0 eng d
020			_a9781789666014
082			_a658.872 _bRYA
100			_aRyan, Damian _915874
245			_aUnderstanding digital marketing: _ba complete guide to engaging customers and implementing successful digital campaigns
250			_a5th
260			_bKogan Page _aLondon _c2021
300			_axxii, 426 p.
365			_aGBP _b24.99
520			_aGain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing. (https://www.koganpage.com/marketing-communications/understanding-digital-marketing-9781789666014)
650			_aInternet marketing _913247
942			_cBK _2ddc
999			_c6653 _d6653