000			01216nam a22001817a 4500
999			_c636 _d636
005			20201208155418.0
008			201208b ||||| |||| 00| 0 eng d
020			_a9780241951224
082			_a330.019 _bTHA
100			_aThaler, Richard H. _91738
245			_aMisbehaving: the making of behavioral economics
260			_bPenguin Books Ltd. _aLondon _c2016
300			_axiv, 415 p.
365			_aINR _b599.00
520			_aThe renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.
650			_aEconomics--Psychological aspects _91925
942			_2ddc _cBK