000			01845nam a22002177a 4500
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008			200928b ||||| |||| 00| 0 eng d
020			_a9780385523899
082			_a658.8342 _bLIN
100			_aLindstrom, Martin _91737
245			_aBuy ology: truth and lies about why we buy
260			_bCrown Business _aNew York _c2010
300			_a254 p.
365			_aINR _b799.00
520			_aABOUT BUYOLOGY NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced—or turned off—by marketers’ relentless attempts to win our loyalty, our money, and our minds.
650			_aMarketing--Psychological aspects _91962
650			_aShopping--Psychological aspects _91963
650			_aNeuromarketing _91964
650			_aConsumer behavior--Psychological aspects _91965
942			_2ddc _cBK