000			02652nam a22002057a 4500
005			20240307173401.0
008			240219b |||||||| |||| 00| 0 eng d
020			_a9781032234199
082			_a338.473 _bELA
100			_aElavarthi, Sathya Prakash _914411
245			_aMedia economics and management
260			_bRoutledge _aNew York _c2022
300			_axviii, 134 p.
365			_aINR _b695.00
500			_aList of Tables Abbreviations Foreword Vibodh Parthasarathi Preface Acknowledgements 1. Understanding media products, firms and markets 2. Media firms: revenues, costs, demand, supply and pricing 3. Audiences and advertising markets 4. Media economics and public policy 5. Economics and management of newspaper publishing 6. Economics and management of television broadcasting 7. Economics and management of the film industry 8. Economics and management of digital media 9. Media as creative industries 10. Copyrights and media business Index
520			_a.This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
650			_aEconomic aspects. Mass media _916142
700			_aChitrapu, Sunitha _916143
942			_cBK _2ddc
999			_c6158 _d6158