000 01822nam a22002057a 4500
005 20240212152155.0
008 240212b |||||||| |||| 00| 0 eng d
020 _a9781398608924
082 _a658.4038
_bCHO
100 _aChopra, Neetan
_914261
245 _aAccelerated digital transformation:
_bhow established organizations can gain competitive advantage in the digital age
260 _bKogan Page
_aLondoan
_c2022
300 _axviii, 195 p.
365 _aGBP
_b24.99
520 _aAt a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully to the new digital reality. Yet what works for digital natives does not always work for established organizations. Recognized as one of the world's top global executives leading innovative transformation, Neetan Chopra's deep experience of steering organizations through digital disruption drives the practical approach of Accelerated Digital Transformation. Having designed transformation journeys, overcome setbacks and driven outcomes within multiple leading companies, Neetan Chopra tackles key factors for established organizations including inertia, impetus, outcomes, digital capabilities and culture. The book is underpinned by a tried and tested framework that will guide readers step by step through the entire digital transformation journey. This will be an essential resource for leaders, managers and practitioners leading and executing digital transformation. (https://www.koganpage.com/business-and-management/accelerated-digital-transformation-9781398608924)
650 _aBusiness enterprises--Technological innovations
_915604
650 _aTechnological innovations--Management.
_913255
650 _aInformation technology--Management
_913015
942 _cBK
_2ddc
999 _c6002
_d6002