000			02285nam a22002297a 4500
005			20240210145338.0
008			240210b |||||||| |||| 00| 0 eng d
020			_a9781398609044
082			_a658.872 _bDUF
100			_aDuffey, Chris _914208
245			_aDecoding the metaverse: _bexpand your business using Web3
260			_bKogan Page _aLondon _c2023
300			_axi, 354 p.
365			_aGBP _b19.99
520			_aAbout the book Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse. The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance. Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today. (https://www.koganpage.com/digital-technology/decoding-the-metaverse-9781398609044)
650			_aBusiness--Computer networks _915603
650			_aBusiness enterprises--Technological innovations _915604
650			_aMetaverse--Economic aspects _915605
650			_aShared virtual environments--Economic aspects _915606
650			_aElectronic commerce _913034
942			_cBK _2ddc
999			_c5948 _d5948