000			01630nam a22002177a 4500
005			20240210134726.0
008			240210b |||||||| |||| 00| 0 eng d
020			_a9780393254297
082			_a338.064 _bMCA
100			_aMcAfee, Andrew _914207
245			_aMachine, platform, crowd: _bharnessing our digital future
260			_bW. W. Norton & Company _aNew York _c2017
300			_a402 p.
365			_aUSD _b28.95
520			_aFrom the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading. (https://wwnorton.co.uk/books/9780393254297-machine-platform-crowd)
650			_aDigital future _915599
650			_aRobot _915600
650			_aTechnology-Industry _915601
700			_aBrynjolfsson, Erik _915602
942			_cBK _2ddc
999			_c5947 _d5947