000			01540nam a22001817a 4500
005			20240413114630.0
008			240226b |||||||| |||| 00| 0 eng d
020			_a9780521124607
082			_a658.3 _bROB
100			_aRobinson, Nick _914134
245			_aCambridge english for marketing
260			_bCambridge University Press _aCambridge _c2010
300			_a120 p.
365			_aGBP _b32.85
520			_a.Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. (https://www.cambridge.org/mp/cambridgeenglish/catalog/business-professional-and-vocational/cambridge-english-marketing/cambridge-english-marketing-students-book-audio-cd?isbn=9780521124607&&format=WW)
650			_aMarketing _913245
942			_cBK _2ddc
999			_c5867 _d5867