000			01426nam a22002177a 4500
005			20240222115615.0
008			240222b |||||||| |||| 00| 0 eng d
020			_a9781526423252
082			_a658.8 _bHUL
100			_aHulten, Bertil _914131
245			_aSensory marketing: _ban introduction
260			_bSage Publications Ltd. _aLondon _c2020
300			_avii, 230 p.
365			_aGBP _b41.99
520			_aAuthored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses. (https://us.sagepub.com/en-us/nam/sensory-marketing/book257574)
650			_aMarketing _913245
650			_aSenses and sensation _916240
650			_aConsumer behavior _913243
650			_aConsumers--Psychology _914995
942			_cBK _2ddc
999			_c5864 _d5864