000			01959nam a22001937a 4500
005			20240209150610.0
008			240209b |||||||| |||| 00| 0 eng d
020			_a9781398609631
082			_a658.87 _bWEI
100			_aWeinswig, Deborah _915493
245			_aNext generation retail: _bhow to use new technology to innovate for the future
260			_bKogan Page _aLondon _c2023
300			_aix, 304 p.
365			_aGBP _b19.99
520			_aAbout the book Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation. (https://www.koganpage.com/marketing-communications/next-generation-retail-9781398609631)
650			_aRetail trade--Technological innovations _915494
700			_aHartmann, Renee _915495
942			_cBK _2ddc
999			_c5862 _d5862