000			01410nam a22002057a 4500
005			20240209145603.0
008			240209b |||||||| |||| 00| 0 eng d
020			_a9788196010065
082			_a658.8340285 _bDUG
100			_aDugar, Anurag _914128
245			_aMarketing metrics: _bfirst step towards marketing analytics
260			_bKBI Publishers _aMumbai _c2022
300			_axi, 303 p.
365			_aINR _b595.00
520			_aWe are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers. If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews. You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either! (https://www.kbipublishers.com/collections/management/products/marketing-metrics-first-step-towards-marketing-analytics/)
650			_aMarketing analytics _915490
650			_aMarketing metrics _915491
700			_aShreshtha, Mani _915492
942			_cBK _2ddc
999			_c5861 _d5861