000			01909nam a22002177a 4500
005			20240222115035.0
008			240222b |||||||| |||| 00| 0 eng d
020			_a9781849804417
082			_a658.816 _bRAO
245			_aHandbook of pricing research in marketing
260			_bEdward Elgar Publishing Limited _aCheltenham _c2016
300			_axxi, 593 p.
365			_aGBP _b61.95
520			_aPricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein. (https://www.e-elgar.com/shop/gbp/handbook-of-pricing-research-in-marketing-9781849804417.html)
650			_aPricing _913723
650			_aMarketing _913245
650			_aPrice fixing _916239
650			_aResearch
700			_aRao, Vithala R. _914127
942			_cBK _2ddc
999			_c5860 _d5860