000			01903nam a22002297a 4500
005			20240222180751.0
008			240222b |||||||| |||| 00| 0 eng d
020			_a9781803923611
082			_a658.804 _bLIL
245			_aHandbook of business-to-business marketing
250			_a2nd
260			_bEdward Elgar Publishing Limited _aCheltenham _c2023
300			_axxii, 690p.
365			_aGBP _b48.95
520			_aThis second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of one B2B problem area both from an academic and a managerial perspective, a state-of-art review and summary, a research agenda for the domain, and implications for practitioners. Published in conjunction with Penn State’s Institute for the Study of Business Markets, this extensive Handbook will expand research and teaching on B2B marketing and will improve the practice of B2B marketing for firms in the industry. It summarizes current knowledge about the realm of B2B marketing and addresses the most important unanswered questions there. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the B2B marketing domain. It will also prove an invaluable resource for forward-thinking B2B practitioners who want to be aware of the current state of knowledge in their domains. (https://www.e-elgar.com/shop/gbp/handbook-of-business-to-business-marketing-9781800376861.html)
650			_aBusiness to business _916334
650			_aB2B _916335
700			_aLilien, Gary L. _916336
700			_aPetersen, J Andew _914125
700			_aWuyts, Stefan _916337
942			_cBK _2ddc
999			_c5858 _d5858