000			02175nam a22002297a 4500
005			20240207210201.0
008			240207b |||||||| |||| 00| 0 eng d
020			_a9780367751036
082			_a658.4012 _bGET
100			_aGetto, Guiseppe _914084
245			_aContent strategy: _ba how-to guid
260			_bRoutledge _aNew York _c2023
300			_axxiv, 202 p.
365			_aGBP _b32.99
520			_aThis comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge. (https://www.routledge.com/Content-Strategy-A-How-to-Guide/Getto-Labriola-Ruszkiewicz/p/book/9780367751036)
650			_aBusiness planning _913708
650			_aBusiness communication--Planning _915412
650			_aBranding (Marketing) _913560
700			_aLabriola, Jack T. _915413
700			_aRuszkiewicz, Sheryl _915414
942			_cBK _2ddc
999			_c5817 _d5817