000			01435nam a22001937a 4500
999			_c579 _d579
005			20200303151613.0
008			200303b ||||| |||| 00| 0 eng d
020			_a9780071156769
082			_a658.4012 _bCOL
100			_aCollis, David J. _91672
245			_aCorporate strategy: a resource-based approach
260			_bIrwin, McGraw-Hill _aSingapore _c1998
300			_axvii, 220 p.
365			_aINR _b1999.00
520			_aCorporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.
650			_aStrategic planning _9291
650			_aOrganizational effectiveness _91355
942			_2ddc _cBK