000			01286nam a22001937a 4500
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020			_a9780670096671
082			_a659.1 _bPAN
100			_aPandey, Piyush _914030
245			_aOpen house with Piyush Pandey
260			_bPenguin Random House _aHaryana _c2022
300			_axx, 284 p.
365			_aINR _b699.00
520			_aIn Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you
650			_aOgilvy India _915310
650			_aAdvertising--India _915311
942			_cBK _2ddc
999			_c5763 _d5763