000			02342nam a22002297a 4500
005			20240206113343.0
008			240206b |||||||| |||| 00| 0 eng d
020			_a9781032229256
082			_bMUE _a302.23
100			_aMueller, Marie Elisabeth _913922
245			_aSocial media storytelling
260			_bRoutledge _aNew York _c2023
300			_a291 p.
365			_aGBP _b35.99
500			_aTable of Contents: 1. How can I make use of storytelling? 2. A radically new toolbox for social 3. Professional storytelling with your smartphone in a mobile-first 4. Understand and implement mobile story 5. Find the best 6. Evaluate your campaigns: Never without monitoring 7. Everything remains different: What’s next for storytellers?
520			_aOffering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories.
650			_aStory telling in mass media _915008
650			_aStorytelling Interactive multimedia _915009
650			_aMass media Authorship _915010
700			_aRajaram, Devadas _915011
942			_cBK _2ddc
999			_c5653 _d5653