000 02008nam a22001937a 4500
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020 _a9783658343569
082 _a650.72
_bHUN
100 _aHunziker, Stefan
_913912
245 _aResearch design in business and management:
_ba practical guide for students and researchers
260 _bSpringer
_aSwitzerland
_c2021
300 _a251 p.
365 _aEURO
_b79.99
520 _aThe present book project on Research Design, which is planned in English, is intended to create an innovative textbook that can be used at university undergraduate and graduate levels in internationally oriented education in the German-speaking countries. This textbook shall provide comprehensive guidance for students when tackling their (applied) research papers. Instead of reiterating qualitative and quantitative methods it focuses on how to come up with an appropriate research design that allows the student to make the intended intellectual contribution. Starting from the desired (hypothetical) conclusion or statement the student will be guided through the process of finding the appropriate Research Question that will be answered by such a statement and the required Research Design consisting of data collection and data analysis, that allows for such a statement as the conclusion of the study. Common Research Designs in Business and Management, i.e. well beyond the standard Research Designs of Social Sciences and curtailed to the focus area, will be described with regard to their suitability to answer specific kinds of questions as well as the idiosyncrasies of the these Designs and their impact on the written research reports. Examples for each Research Design will be provided as well as guidance about how to write about such research. (https://link.springer.com/book/10.1007/978-3-658-34357-6#about-this-book)
650 _aBusiness research methods
_914991
700 _aBlankenagel, Michael
_914992
942 _cBK
_2ddc
999 _c5643
_d5643