000			01450nam a22001937a 4500
005			20231031152947.0
008			231005b |||||||| |||| 00| 0 eng d
020			_a9781526494634
082			_a658.802 _bPET
100			_aPeterson, Mark _913442
245			_aSustainable marketing: _ba holistic approach
250			_a2nd
260			_bSage _aLos Angeles _c2021
300			_axxiii, 414 p.
365			_aGBP _b52.00
520			_aIn a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns. This new book: Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions. Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a ‘macro’ and issues-based perspective. Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg. (https://us.sagepub.com/en-us/nam/sustainable-marketing/book268771)
650			_aGreen marketing _913745
942			_cBK _2ddc
999			_c5594 _d5594