000			02834nam a22002057a 4500
005			20231005125312.0
008			231005b |||||||| |||| 00| 0 eng d
020			_a9781526494412
082			_a338.526 _bSCH
100			_aSchindler, Robert M. _913435
245			_aPricing strategies: _bharvesting product value
250			_a2nd
260			_bSage _aLos Angeles _c2023
300			_axii, 408 p.
365			_aGBP _b54.99
500			_aTable of Contents: Pricing as an Element of the Marketing Mix Part I. Setting of Initial Prices Starting Points for Setting an Initial Price Assessing Value to the Customer Basic Pricing Strategies and Breakeven Analysis Part II. Modification of Existing Prices The Generalized Breakeven Formula and Its Use Predicting Price-Change Response: Economic and Competitive Factors Predicting Price-Change Response: Knowledge-Related Factors Predicting Price-Change Response: Feeling-Related Factors Empirical Measurement of Price-Change Response Part III. Developing a Price Structure Fences for Price Segmentation Time as a Price-Segmentation Fence Place as a Price-Segmentation Fence Pricing to the Less-Informed Segment Pricing of Interrelated Products Part IV. Flexible Pricing Auctions and Competitive Bidding Negotiation and Participatory Pricing Systematizing Pricing Decisions Societal Implications of Pricing
520			_aWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA. (https://us.sagepub.com/en-us/nam/pricing-strategies/book265611)
650			_aPricing _913723
942			_cBK _2ddc
999			_c5585 _d5585