| 000 | 02438nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20231031114331.0 | ||
| 008 | 231004b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781119541837 | ||
| 082 |
_a381 _bCAN |
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| 100 |
_aCancel, David _913666 |
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| 245 |
_aConversational marketing: _bhow the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) |
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| 260 |
_bJohn Wiley & Sons _aNew Jersey _c2019 |
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| 300 | _axx, 262 p. | ||
| 365 |
_aUSD _b28.95 |
||
| 520 | _aReal-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high. (https://www.wiley.com/en-ie/Conversational+Marketing%3A+How+the+World%27s+Fastest+Growing+Companies+Use+Chatbots+to+Generate+Leads+24+7+365+%28and+How+You+Can+Too%29-p-9781119541837) | ||
| 650 |
_aSelling _913649 |
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| 650 |
_aMarketing _913245 |
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| 650 |
_aConversation _913667 |
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| 700 |
_aGerhardt, Dave _913668 |
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| 700 |
_aDevaney, Erik [Editor] _913669 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c5555 _d5555 |
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