000			02070nam a22002177a 4500
005			20231006143524.0
008			231006b |||||||| |||| 00| 0 eng d
020			_a9780749479756
082			_a658.802 _bLIE
100			_aLieb, Rebecca _913406
245			_aContent - the atomic particle of marketing: _bthe definitive guide to content marketing strategy
260			_bKogan Page _aLondon _c2017
300			_axvi, 223 p.
365			_aGBP _b23.99
520			_aContent, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing. (https://www.koganpage.com/marketing-communications/content-the-atomic-particle-of-marketing-9780749479756#contentgroupsection-about)
650			_aInternet marketing _913247
650			_aOnline social networks _913283
650			_aMarketing--Management _913795
700			_aSzymanski, Jaimy _913796
942			_cBK _2ddc
999			_c5553 _d5553