000			01994nam a22002177a 4500
005			20231019132720.0
008			231019b |||||||| |||| 00| 0 eng d
020			_a9788126572595
082			_a658.872 _bSCO
100			_aScott, David Meerman _913398
245			_aThe new rules of marketing and PR: _bhow to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly
250			_a6th
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2018
300			_axvii, 426 p.
365			_aINR _b499.00
520			_aThe New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. (http://panmacmillan.co.in/bookdetails/9788126572595/The-New-Rules-of-Marketing-and-PR-(6th-Edition)/2795)
650			_aInternet marketing _913247
650			_aPublic relations _913828
650			_aMarketing--Management _913795
942			_cBK _2ddc
999			_c5541 _d5541