000			01969nam a22002057a 4500
005			20231019120408.0
008			231019b |||||||| |||| 00| 0 eng d
020			_a9781471146725
082			_a338.768 _bKNI
100			_aKnight, Phil _913378
245			_aShoe dog: _ba memoir by the creator of Nike
260			_bSimon & Schuster _aLondon _c2016
300			_a386 p.
365			_aINR _b599.00
520			_aIn 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world. (https://www.simonandschuster.co.in/books/Shoe-Dog/Phil-Knight/9781471146725)
650			_aSporting goods industry _913820
650			_aBusinesspeople _913821
650			_aNike (Firm) _913822
942			_cBK _2ddc
999			_c5514 _d5514