000			02878nam a22002297a 4500
005			20231007104954.0
008			230921b |||||||| |||| 00| 0 eng d
020			_a9781404112629
082			_a658.8343 _bBAC
100			_aBacon, Jono _913371
245			_aPeople powered: _bhow communities can supercharge your business, brand, and teams
260			_bHarperCollins Leadership _aNashvile _c2019
300			_axix, 300 p.
365			_aINR _b599.00
520			_aWhat if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people. (https://www.harpercollinsleadership.com/9781400214884/people-powered/)
650			_aCustomer loyalty _913558
650			_aCustomer services _913559
650			_aBranding (Marketing) _913560
650			_aElectronic villages (Computer networks) _913561
700			_aDiamandis, Peter H. [Foreword] _913562
942			_cBK _2ddc
999			_c5506 _d5506