000			01503nam a22001817a 4500
005			20230801151518.0
008			230801b |||||||| |||| 00| 0 eng d
020			_a9789351952756
082			_a650.1 _bCHO
100			_aChopra, Aashish _913153
245			_aFast cheap and viral
260			_bHachette Book Publishing India Pvt. Ltd. _aGurugram _c2019
300			_axxi, 201 p.
365			_aINR _b350.00
520			_aViral marketing should not be a happy accident! Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success. (https://www.hachetteindia.com/Home/bookdetails/Info/9789351952756/fast_-cheap-and-viral)
650			_aSuccess in business _912847
942			_cBK _2ddc
999			_c5441 _d5441