000			01751 a2200217 4500
999			_c539 _d539
005			20191107175738.0
008			191107b ||||| |||| 00| 0 eng d
020			_a9789332550155
082			_a658.4 _bBAR
100			_aBarney, Jay B. _91493
245			_aGaining and sustaining competitive advantage
250			_a4th
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2017
300			_a508 p.
365			_aINR _b649.00
504			_aTable of Content 1. Introduction: What Is Strategy? 2. Firm Performance and Competitive Advantage 3. Evaluating Environmental Threats 4. Evaluating Environmental Opportunities 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View 6. Product Differentiation 7. Cost Leadership 8. Flexibility: Real Options Analysis Under Risk and Uncertainty 9. Tacit Collusion: Cooperation to Reduce Competition 10. Vertical Integration Strategies 11. Diversification Strategies 12. Implementing Corporate Diversification 13. Merger and Acquisition Strategies 14. Strategic Alliances 15. International Strategies
520			_aExplore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.
650			_aStrategic planning _9291
650			_aIndustrial management _9210
942			_2ddc _cBK