000			01229nam a22001817a 4500
005			20230817112545.0
008			230620b |||||||| |||| 00| 0 eng d
020			_a9780670096244
082			_a659.001 _bKUM
100			_aKumar, Prashant _913105
245			_aMade in future: _ba story of marketing, media, and content for our times
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2022
300			_axxv, 305 p.
365			_aINR _b499.00
520			_aOver the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.
650			_aMarketing, Media, and Content _912886
942			_2ddc _cBK
999			_c5302 _d5302