000			01915nam a22002297a 4500
005			20240627173633.0
008			191015b ||||| |||| 00| 0 eng d
020			_a9780062292988
082			_a658.8 _bMOO
100			_aMoore, Geoffrey A _91362
245			_aCrossing the Chasm: marketing and selling disruptive products to mainstream customers
250			_a3rd
260			_bHarper Business Press _aNew York _c2014
300			_a273 p.
365			_aUSD _b21.99
520			_aThe bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
650			_aSelling--High technology _91363
650			_aTechnological innovations--Marketing _91364
650			_aHigh technology--Marketing _91365
650			_aHigh technology industries _91366
942			_2ddc _cBK
999			_c523 _d523