000			01927nam a22002177a 4500
005			20230801141144.0
008			230801b |||||||| |||| 00| 0 eng d
020			_a9781412911221
082			_a658.83 _bMAZ
100			_aMazzocchi, Mario _913211
245			_aStatistics for marketing and consumer research
260			_bSage Publications Ltd. _aLondon _c2008
300			_axviii, 412 p.
365			_aGBP _b53.00
504			_aTable of contents: PART ONE: COLLECTING, PREPARING AND CHECKING THE DATA Measurement, Errors and Data for Consumer Research Secondary Consumer Data Primary Data Collection Data Preparation and Descriptive Statistics PART TWO: SAMPLING, PROBABILITY AND INFERENCE Sampling Hypothesis Testing Analysis of Variance PART THREE: RELATIONSHIPS AMONG VARIABLES Correlation and Regression Association, Log-linear Analysis and Canonical Correlation Analysis Factor Analysis and Principal Component Analysis PART FOUR: CLASSIFICATION AND SEGMENTATION TECHNIQUES Discriminant Analysis Cluster Analysis Multidimensional Scaling Correspondence Analysis PART FIVE: FURTHER METHODS IN MULTIVARIATE ANALYSIS Structural Equation Models Discrete Choice Models The End (and Beyond)
520			_aBalancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling - Data management an statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
650			_aMarketing research--Statistical methods _913212
650			_aConsumers--Research--Statistical methods _913213
650			_aMathematical statistics _913214
942			_2ddc _cBK
999			_c5227 _d5227