000			01836nam a22002057a 4500
999			_c5198 _d5198
005			20230428110332.0
008			230428b ||||| |||| 00| 0 eng d
020			_a9783030782368
082			_a384.3 _bOVE
100			_aOverby, Harald _912492
245			_aIntroduction to digital economics: _bfoundations, business models and case studies
250			_a2nd
260			_bSpringer _aSwitzerland _c2021
300			_axvii, 345 p.
365			_aEURO _b59.99
520			_aInnovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
650			_aClassroom Companion: Business (CCB) _912647
700			_aAudestad, Jan A. _912648
942			_2ddc _cBK