| 000 | 01446nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c5196 _d5196 |
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| 005 | 20230428125954.0 | ||
| 008 | 230428b ||||| |||| 00| 0 eng d | ||
| 020 | _a9783030489526 | ||
| 082 |
_a658.872 _bJEL |
||
| 100 |
_aJelassi, Tawfik _912652 |
||
| 245 |
_aStrategies for e-business: _bconcept and cases on value creation and digital business transformation |
||
| 260 |
_bSpringer _aSwitzerland _c2020 |
||
| 300 | _axiii, 795 p. | ||
| 365 |
_aEURO _b64.99 |
||
| 490 | _aClassroom Companion: Business (CCB) | ||
| 520 | _aThis is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. | ||
| 650 |
_aElectronic commerce _91552 |
||
| 650 |
_aStrategic planning _9291 |
||
| 650 |
_aIndustries--Technological innovations--Economic aspects _912653 |
||
| 700 |
_aMartÃnez-Lopez, Francisco J. _912490 |
||
| 942 |
_2ddc _cBK |
||