| 000 | 01931nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20230811125703.0 | ||
| 008 | 230317b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781398603820 | ||
| 082 |
_a658.9 _bLAW |
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| 100 |
_aLawes, Rachel _913326 |
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| 245 |
_aUsing semiotics in retail: _bleverage consumer insight to engage shoppers and boost sales |
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| 260 |
_bKogan Page Ltd. _aLondon _c2022 |
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| 300 | _axxii, 271 p. | ||
| 365 |
_aGBP _b29.99 |
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| 504 | _aTable of contents Section - PART ONE: Case studies - semiotics in real-world retail; Chapter - 01: Semiotics will change your career in retail or retail marketing;Chapter - 02: How Unilever uses semiotics; Section - PART TWO: The present day; Chapter - 03: Desire;Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning;Chapter - 05: Shopper needs and behaviour;Chapter - 06: Shopping and identity; Section - PART THREE: The future; Chapter - 07: The future of business;Chapter - 08: The future of consumers;Chapter - 09: The future of retail;Chapter - 10: The future of everything; Section - PART FOUR: You can do semiotics - tools for retailers; Chapter - 11: Fast answers to everyday questions;Chapter - 12: Tools for thinking - how to generate ideas using semiotics; | ||
| 520 | _aPractical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. | ||
| 650 |
_aRetail trade _913327 |
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| 650 |
_aSemiotics _913328 |
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| 650 |
_aSemiotics in advertising _913329 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c5104 _d5104 |
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