000			01716nam a22002057a 4500
999			_c5101 _d5101
005			20230316162921.0
008			230316b ||||| |||| 00| 0 eng d
020			_a9781398603691
082			_a658.802 _bJEN
100			_aJenkins, Andrew _911908
245			_aSocial media marketing for business: _bscaling an integrated social media strategy across your organization
260			_bKogan Page Ltd. _aLondon _c2022
300			_axi, 236 p.
365			_aGBP _b29.99
504			_aTable of contents Chapter - 00: Introduction;Chapter - 01: You’re in charge of social media, now what?;Chapter - 02: The who/what/where of your social media and content audit;Chapter - 03: Social media governance and policy development;Chapter - 04: Content! Content! Content!;Chapter - 05: Training;Chapter - 06: Analytics and ROI;Chapter - 07: Employee advocacy and personal branding;Chapter - 08: In-house or outsource;Chapter - 09: Beware bright shiny syndrome;Chapter - 10: Your social media operating model;Chapter - 11: Giving up control;Chapter - 12: Paid social media;Chapter - 13: Hashtags;Chapter - 14: Humanity;Chapter - 15: Bringing it all together;
520			_aSocial Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.
650			_aMarketing--Social aspects _910185
650			_aInternet marketing _9786
942			_2ddc _cBK