000			01600nam a22001817a 4500
999			_c5096 _d5096
005			20230314102804.0
008			230314b ||||| |||| 00| 0 eng d
020			_a9783031185489
082			_a658.8 _bPEN
100			_aPenrod, Joshua _911904
245			_aEthics and biopower in neuromarketing: _ba framework for an ethical approach to marketing
260			_bPalgrave Macmillan _aSwitzerland _c2023
300			_axi, 167 p.
365			_aEURO _b39.99
520			_aThis book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy.
650			_aNeuromarketing _91964
942			_2ddc _cBK