000			01486nam a22001937a 4500
999			_c5079 _d5079
005			20230314130741.0
008			230314b ||||| |||| 00| 0 eng d
020			_a9783658383152
082			_a658.87 _bHEI
100			_aHeinemann, Gerrit _911890
245			_aIntelligent retail: _bthe future of stationary retail
260			_bSpringer _aSwitzerland _c2023
300			_axix, 374 p.
365			_aEURO _b69.99
520			_aThis book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns.
650			_aRetail trade _9327
650			_aStores, Retail _910871
942			_2ddc _cBK