000			03333nam a22002057a 4500
999			_c5076 _d5076
005			20230323121921.0
008			230315b ||||| |||| 00| 0 eng d
020			_a9781032269009
082			_a650 _bBRY
100			_aBryla, Pawel _911887
245			_aConsumer ethnocentrism, country of origin and marketing: _bfood market in Poland
260			_bRoutledge _aNew York _c2023
300			_axvii, 336 p.
365			_aGBP _b120.00
504			_a1. Introduction 　 Part I. Consumer ethnocentrism and country-of-origin effect on the food market – quantitative results from Poland 2. Consumer ethnocentrism and country-of-origin effect on the food market – a survey among Polish consumers Paweł Bryła 3. Consumer ethnocentrism and country-of-origin effect on the food market – a survey in the food marketing channel Paweł Bryła 4. Consumer ethnocentrism and country-of origin effect on the food market -verification of hypotheses Paweł Bryła Part II. Case studies of marketing strategies appealing to consumer ethnocentrism or country-of-origin effect 5. Biedronka: How to create a Polish image of a foreign discount chain Tomasz Domański 6. Grot: A case study of a family company operating in the market of traditional meat products Tomasz Domański 7. A case study of an organic dairy plant – EkoŁukta: How to elicit consumer ethnocentrism based on the regional origin of an organic product Tomasz Domański 8. Klimeko: a case study of a family company operating on the dairy market Tomasz Domański 9. Srebrna Góra Vineyard: How to build a Polish wine brand Tomasz Domański 10. Conclusion with managerial implications Tomasz Domański and Paweł Bryła 　 Appendix 1. Survey questionnaire addressed to consumers Paweł Bryła Appendix 2. Survey questionnaire addressed to companies Paweł Bryła Appendix 3. Guide for interviews with managers
520			_aCountry of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.
650			_aConsumer Ethnocentrism _912254
700			_aDomanski, Tomasz _912255
942			_2ddc _cBK