| 000 | 01658 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c5074 _d5074 |
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| 005 | 20230317101942.0 | ||
| 008 | 230317b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781398602007 | ||
| 082 |
_a658.80028563 _bKIN |
||
| 100 |
_aKing, Katie _911885 |
||
| 245 |
_aAI strategy for sales and marketing: _bconnecting marketing, sales and customer experience |
||
| 260 |
_bKogan Page Ltd. _aLondon _c2022 |
||
| 300 | _axi, 274 p. | ||
| 365 |
_aGBP _b29.99 |
||
| 504 | _aTable of contents Chapter - 01: AI and the future of work and society;Chapter - 02: Strategic AI tools for marketing, sales and CX;Chapter - 03: How AI is reshaping the world of retail and hospitality;Chapter - 04: Driving change in the automotive and manufacturing sectors;Chapter - 05: Optimizing AI data insights in finance, law and insurance;Chapter - 06: Revolutionizing customer support in the telecoms sector;Chapter - 07: New economic model for the robot revolution;Chapter - 08: A framework for AI success;Chapter - 09: Flourish or self-destruct?; | ||
| 520 | _aAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. | ||
| 650 |
_aMarketing--Technological innovations _91633 |
||
| 650 |
_aSelling--Technological innovations _912335 |
||
| 650 |
_aArtificial intelligence _91478 |
||
| 942 |
_2ddc _cBK |
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