000 02005nam a22002177a 4500
999 _c5046
_d5046
005 20230315131225.0
008 230315b ||||| |||| 00| 0 eng d
020 _a9781032371825
082 _a338.064
_bJOH
100 _aJohannessen, Jon-Arild
_910492
245 _aCreativity, innovation and the fourth industrial revolution
_bthe Da Vinci strategy
260 _bRoutledge
_aNew York
_c2023
300 _aix, 130 p.
365 _aGBP
_b44.99
504 _aTable of Contents Chapter 1 Da Vinci creativity Chapter 2 The da Vinci strategy for innovation Chapter 3 Da Vinci structuring for innovation Chapter 4 Da Vinci organization and innovation culture Chapter 5 Da Vinci motivation as enthusiasm
520 _aThe most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance. Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals. Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels. Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change. The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution. In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution. This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.
650 _aTechnological innovations--Economic aspects
_9417
650 _aTechnology and civilization
_92089
650 _aDigital communications
_98793
942 _2ddc
_cBK