000			02733nam a22002177a 4500
999			_c5039 _d5039
005			20230315133402.0
008			230315b ||||| |||| 00| 0 eng d
020			_a9781032111162
082			_a153.4 _bKNO
100			_aKnowles, Sam _911851
245			_aAsking smarter questions: _bhow to be an agent of insight
260			_bRoutledge _aNew York _c2023
300			_axxiv, 280 p.
365			_aGBP _b29.99
504			_aTable of Contents 1. What’s all the fuss about? 2. What did the bloody Greeks ever do for us? 3. Why should we even bother with "Why?"? 4. Curiosity did WHAT, did you say? 5. What makes a good question? 6. What makes a bad question? 7. Does silence and listening matter? 8. Can we go over that in forensic detail? 9. Do you like my bedside manner? 10. Just how sensitive should a question be? 11. What are the best questions in the world? 12. How can I find out more?
520			_aInsight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success – for businesses, universities, charities, and governments. For too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. Asking Smarter Questions seeks to champion the art of curiosity by setting out a framework to make every question count. The fundamental building blocks of insight are data and information, joined together in new and often unpredictable ways. The way we surface new data and information and make meaningful connections between data points is by asking smarter questions. By taking this approach, you can make your organisation a less confrontational, more collaborative, and more productive environment in which to work – particularly in the more distributed and remote settings that will characterise the 2020s. Managers, directors, and leaders will find the universal principles, expert interviews, and data-driven recommendations a source of inspiration to share with their teams. Asking Smarter Questions is aimed at professionals in businesses and organisations across all sectors, and will help those working in many functions, including market research, intelligence, insight, analytics, strategy, marketing, communications, planning, product development, and innovation.
650			_aQuestioning _912077
650			_aThought and thinking _91240
650			_aInsight _912268
942			_2ddc _cBK