000			01669nam a22002057a 4500
999			_c5020 _d5020
005			20230322122718.0
008			230322b ||||| |||| 00| 0 eng d
020			_a9788126578184
082			_a790.0135 _bKRI
100			_aKrishnaraj, Mohan _911468
245			_aUser expectations / experience the great balancing act
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2019
300			_a144 p.
365			_aINR _b1295.00
504			_aTable of content Introduction: Why Should Design Lead Engineering? From Ramen Noodles to the Enterprise: Five Best Practices to Applying Design-Led Engineering The First Step to Business Transformation: Journeying with your User Stocking Up Your Toolbox: UX Techniques Leveraging Prototyping: To Fail Fast and Succeed Faster In Practice: Letting Design Lead the Way
520			_aWith an aim to unravel and demystify the science and art of User Experience (UX), The Great Balancing Act is a hands-on guide to imbibe a design-led approach in today's experience economy. It uncovers common pitfalls, debunks the usual misconceptions that surround the field of UX and provides transformational insights into the core philosophies that guide user centricity. The interactive structure of the book that weaves together physical and digital interactions provides for an engaging and experiential read. Drawing on the learnings and experiences gained over two decades in the industry, The Great Balancing Act will help you get your foot in the door and make your mark in today's design-driven world.
650			_aWork--Psychological aspects _94305
650			_aLeisure--Psychological aspects _912426
942			_2ddc _cBK