000			02563nam a22002297a 4500
999			_c502 _d502
005			20191015135938.0
008			191015b ||||| |||| 00| 0 eng d
020			_a9781138100336
082			_a153.852 _bPER
100			_aPerloff, Richard M. _91337
245			_aThe dynamics of persuasion: communication and attitudes in the 21st century
250			_a6th
260			_bRoutledge _aNew York _c2017
300			_axx, 627 p.
365			_aGBP _b81.99
504			_aTable of Contents Preface Acknowledgments Part 1 Foundations Chapter 1 Introduction to Persuasion Chapter 2 Historical and Ethical Foundations Part Two The Nature of Attitudes Chapter 3 Attitudes: Definition and Structure Chapter 4 The Power of our Passions: Theory and Research on Strong Attitudes Chapter 5 Attitudes: Functions and Consequences Chapter 6 Attitude Measurement Part Three Changing Attitudes and Behavior Chapter 7 Processing Persuasive Communications Chapter 8 "Who Says It": Communicator Factors in Persuasion Chapter 9 Fundamentals of the Message Chapter 10 Emotional Message Appeals: Fear and Guilt Chapter 11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts Chapter 12 Interpersonal Persuasion Chapter 13 Advertising, Marketing, and Persuasion Chapter 14 Health Communication Campaigns Glossary Subject Index Author Index
520			_aSummary The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition
650			_aAttitude change _91338
650			_aPersuasion (Psychology) _91033
650			_aMass media--Psychological aspects _91339
942			_2ddc _cBK