000			03142nam a22002177a 4500
999			_c500 _d500
005			20191106173400.0
008			191106b ||||| |||| 00| 0 eng d
020			_a9781138342224
082			_a658 _bBRO
100			_aBrondoni, Silvio M. _91485
245			_aCompetitive business management: a global perspective
260			_bRoutledge _aNew York _c2018
300			_axvii, 209 p.
365			_aGBP _b115.00
490			_aRoutledge-Giappichelli studies in business and management
504			_aTable of Contents Acknowledgements, Preface, Part I: Conceptual Framework 1. Competitive business management and global competition: An introduction 2. The sharing economy. A new strategy to compete in the global market. 3. Corporate governance, ownership and global markets 4. Global management and "economic patriotism". 5. Outside-in open innovation in competitive business management 6. Hybrid innovation in global business management 7. Global firms and cross-cultural management Part II: Managerial Issues 8. Destructuring of marketing channels and growth of multichannelling. In search for a new model for distribution systems. 9. Large-scale retailers, marketing channels and competitive customer value. 10. Business coalitions for sustainable global procurement. 11. Competitive pricing and advance selling. 12. Brand strategies and market-driven management. 13. Global firms and new standards of corporate social responsibility.
520			_aSummary The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets. The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective? Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.
650			_aBusiness & Economics -- Industrial Management. _91486
650			_aManagement _9445
942			_2ddc _cBK