000			02101nam a22002177a 4500
999			_c4940 _d4940
005			20230125151508.0
008			230125b ||||| |||| 00| 0 eng d
020			_a9781118373439
082			_a658.80072 _bWIN
100			_aWinston, Wayne L. _91612
245			_aMarketing analytics: _bdata-driven techniques with Microsoft excel
260			_bJohn Wiley & Sons, Inc. _aIndiana _c2014
300			_axxx, 690 p.
365			_aUSD _b49.95
520			_aDESCRIPTION Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
650			_aMarketing research--Data processing _911610
650			_aMicrosoft Excel (Computer file) _9850
650			_aElectronic spreadsheets _91039
650			_aMarketing--Data processing _911611
942			_2ddc _cBK