000 01610nam a22001817a 4500
999 _c4926
_d4926
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008 230106b ||||| |||| 00| 0 eng d
020 _a9781633696150
082 _a658
_bELL
100 _aEllet, William 
_911174
245 _aThe case study handbook:
_ba student's guide
260 _bHarvard Business Review Press
_aBoston
_c2018
300 _avi, 253 p.
365 _aINR
_b699.00
520 _aThe guide all MBAs and exec ed students need.If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.
650 _aManagement
_9445
942 _2ddc
_cBK