000 | 01610nam a22001817a 4500 | ||
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999 |
_c4926 _d4926 |
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005 | 20230106105544.0 | ||
008 | 230106b ||||| |||| 00| 0 eng d | ||
020 | _a9781633696150 | ||
082 |
_a658 _bELL |
||
100 |
_aEllet, William _911174 |
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245 |
_aThe case study handbook: _ba student's guide |
||
260 |
_bHarvard Business Review Press _aBoston _c2018 |
||
300 | _avi, 253 p. | ||
365 |
_aINR _b699.00 |
||
520 | _aThe guide all MBAs and exec ed students need.If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide. | ||
650 |
_aManagement _9445 |
||
942 |
_2ddc _cBK |