000			03162nam a22002177a 4500
999			_c490 _d490
005			20191016113638.0
008			191016b ||||| |||| 00| 0 eng d
020			_a9780387273914
082			_a658.40301 _bTAL
100			_aTalluri, Kalyan T. _91367
245			_aThe theory and practice of revenue management
260			_bSpringer _aNew York _c2005
300			_axix, 712 p.
365			_aEURO _b199.99
520			_aRevenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. Over this same time period, academic and industry research on RM methodology has also grown rapidly. While the number of published papers on RM has increased in dramatic measures, there is still no book that comprehensively covers the field of RM. Such a book is a pressing need because: Much of the "Institutional" knowledge of revenue management is relatively inaccessible to those outside the profession. It is difficult to find the fundamental and seminal ideas in the literature because these ideas either do not appear in published journals or appear in relatively obscure sources. The terminology, concepts, and notation need to be standardized, so the general reader can understand and apply the contributions in the RM literature. The gap between practitioners and academics in the field needs to be closed. THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is a book that will meet these needs. It comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management. The audience for THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is threefold: (1) It will be of use to the academic researchers now working in RM-related topics, as well as those who work in related areas (such as supply chain management), who seek a single-source accessible overview of the theory and practice components of RM. (2) For practitioners the book will serve as a single-source reference for the theory and application issues involved in RM. (3) Finally, there are a growing number of university and seminar courses specially focused on RM for which the book can serve as a core text.
650			_aRevenue management _9451
650			_aRegional economics _91368
650			_aOperations research _9757
700			_aVan Ryzin, Garrett _91369
942			_2ddc _cBK