000			01841nam a22002417a 4500
999			_c488 _d488
005			20191111130425.0
008			191111b ||||| |||| 00| 0 eng d
020			_a9781522502821
082			_a658.8342091724 _bGBA
100			_aGbadamosi, Ayantunji _91501
245			_aHandbook of research on consumerism and buying behavior in developing nations
260			_bIGI Global _aHershey, USA _c2016
300			_axxvii, 565 p.
365			_b.USD _a235.00
490			_aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
520			_aDescription Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
650			_aMarketing--Management _9348
650			_aDeveloping countries _9415
650			_aConsumer behavior _9368
650			_aConsumers--Attitudes _91502
650			_aCustomer relations _9639
942			_2ddc _cBK